CLIENT: POPPIN | ROLE: DIRECTION, STOP MOTION ANIMATION
We brought Poppin's playful office supplies to life through stop motion animation in this thirty second spot for broadcast. Hundreds of paperclips were posed and transformed as a paperclip construction crew transform a drab office into a bright, happy workspace.
Creative Director: Ben Hughes
Art Director: Mat Driscoll
Produced by: Greencard Pictures
Producer: Matt Achterberg
Fabrication/Animation: Zack Williams & Matt Christensen
Director of Photography: Andrés Cardona